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Global views and trends

What does the superstar company phenomenon mean?

7 October 2019 -

Superstars – typically in control of their markets and pricing, often at the forefront of innovation and frequently eager to expand – represent both opportunities and threats when it comes to investing.

Their often solid profitability and their ability to protect this can make them attractive propositions.

Their dominance, however, can undermine suppliers and labour markets and their pricing power can jeopardise competition, both at the consumer and at the antitrust level.

Check out our infographic on superstar pricing power as a challenge for policymakers and investors.

Superstar Infographic

 

Also read: Investing in superstars and Are companies about shareholder or stakeholder value?
For more about sustainability at BNP Paribas Asset Management, click here >
This article appeared in The Intelligence Report – 1 October 2019
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